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Forbes Business SportsMoney Vuori Making Tennis Moves, Creating Sport-Specific Styles Tim Newcomb Contributor Opinions expressed by Forbes Contributors are their own. I cover stadiums, sneakers and tennis Following Oct 2, 2023, 09:30am EDT | Press play to listen to this article! Got it! Share to Facebook Share to Twitter Share to Linkedin Vuori has entered professional tennis and has sport-specific lines for both men and women. Vuori Tennis culture has gone mainstream once again. With that growing popularity translating to increased participation and media mentions, an influx of activewear brands have stepped in to offer an alternative tennis apparel lineup. Vuori, a California-based performance apparel brand, has made its mark in tennis, signing American professional Marcus Giron and continually growing its offerings within tennis-specific apparel. “With the growing popularity of tennis, our customers were asking for products they could wear on and off the court,” Kelly Loreto, Vuori senior director of brand marketing, tells me. “Expanding our assortment to feature tennis-specific styles felt like a natural extension and evolution of our brand.” Loreto says that Vuori has a goal to create a new perspective on performance apparel through the integration of fitness, surf, sport and art. With sport a key part of that mantra, tennis plays a defining role. “We’re seeing a rise in tennis as more than a fashion statement, but a cultural movement,” she says. “Customers are becoming more active in their everyday lives and are drawn to tennis because of its community cultivating nature.” Marcos Giron of the United States is sponsored by Vuori and wears the brand on the ATP Tour, ...
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