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Forbes Lifestyle Dining Aldi Just Launched A Free Rosé Dispensing Billboard Lela London Senior Contributor Opinions expressed by Forbes Contributors are their own. Food and Drink Following Jun 8, 2023, 09:37am EDT | Press play to listen to this article! Got it! Share to Facebook Share to Twitter Share to Linkedin Aldi’s Rosé Billboard will dispense free rosé when the weather hits 19.2C in St Ann’s Square Aldi Rosé lovers, rejoice: Aldi has just launched the world’s first rosé dispensing billboard in Manchester, and it’s completely free to use. The catch? It only dispenses the wine at 19.2° celsius—the ideal temperature to enjoy the tipple, according to the supermarket’s research. "Everyone's familiar with the saying 'it's wine o'clock,' but we were curious to find out when it's 'rosé degrees’,” says Julie Ashfield, the Managing Director of Buying at Aldi UK. “According to the nation of rosé lovers, the ideal temperature is 19.2 degrees.” Aldi's decision to unveil this innovative billboard was backed by a survey of over 1,000 rosé drinkers. “Setting up the world’s first billboard to dispense rosé at a certain warm temperature was a challenge in Manchester, which is noted for rain, but as the centre of the region which loves rosé more than any other in the UK , fortunately everything came up rosé.” In their research, the supermarket also found that rosé lovers enjoy an average of 63 glasses throughout summer, spending £11.34 [$14.17] a bottle, with the preference being a glass of Provence at 5.18pm. The topic of adding ice to rosé proved to be a divisive one among the survey participants: while 55% of respondents deemed it acceptable to cool down their wine during hot weather, the remaining 45% vehemently declared that they would "never" dilute their cherished drink with ice cubes. MORE FOR YOU New Emergency Google Chrome Security Update—0Day Exploit Confirmed Crypto Now Braced For Another SEC Bombshell That Could Create Chaos For The Price Of Bitcoin Ethereum BNB And XRP Two Damaged Russian Brigades Cling To the Minefields Near Vuhledar. The Ukrainians Have Them In Their Crosshairs. Aldi’s Rosé Billboard has already been a hit among Mancunians and city visitors today Aldi Aldi's unveiling of the Rosé Billboard aligns with the supermarket's growing reputation as a go-to destination for rosé. In 2022, Aldi experienced a 134% increase in spring/summer rosé sales compared to the previous year, with the most successful day coinciding with a scorching August heatwave. The Aldi Rosé Billboard will be available to Manchester residents and visitors on today and tomorrow from 1pm until 7pm in St Ann's Square. The Aldi’s Rosé Billboard will close up shop tomorrow Aldi Follow me on Twitter . Check out my website . Lela London Editorial Standards Print Reprints & Permissions
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